Video Analytics — AI Demographics

Visitor Counting
with
Gender & Age Detection

Q: How accurate is gender and age detection?

Система досягає точності до 96% у визначенні статі та похибки ±3–5 років у визначенні вікової групи. Accuracy залежить від якості камери, кута зйомки та освітлення. У реальних умовах (навіть у масках і окулярах) показники залишаються на рівні 90–94%.

Q: Are visitor photos stored?

No. The system analyses images in real time and stores only aggregated statistics. Visitor photos are never retained, in full compliance with GDPR and Ukrainian data protection law.

Q: Do I need to replace existing cameras?

In most cases, no. The system works with most IP cameras at 2 MP or higher. During the free site visit our specialist will assess the existing equipment and advise on any upgrades needed.

Q: What do the reports look like and where can I view them?

Data is available via a web dashboard on any device, with gender and age charts, peak-hour graphs, and weekly trends. Automatic PDF or Excel reports are emailed daily, weekly, or monthly.

Q: How much does the system and installation cost?

The cost depends on the number of cameras, server or cloud deployment, and required integrations. A basic 1-2 camera system starts from UAH 15,000. Order a free site visit for an exact quote.

Q: Can it integrate with our CRM or ERP?

Yes. The system has a REST API to send demographic data to any external platform — CRM, ERP, Power BI, Google Sheets — plus direct SQL database connectivity.

An AI-powered video analytics system that identifies the gender and age group of every visitor in real time. Ready-made demographic reports for retail, shopping malls, and public spaces.

96%

Accuracy

24/7

Monitoring

<0.1с

Analysis

Get a Free Consultation How it works →

DEMO ANALYTICS — LIVE 00:00:00

♂ 28р · Чол.

♀ 34р · Жін.

♂ 19р · Чол.

♂ 28

♀ 34

♂ 19

CAM_01
ВХІД

1920×1080
AI ON

IR AUTO

28.4 fps

Gender

♂

58%

♀

42%

Age

18–

15%

25+

35%

35+

30%

45+

20%

Today: 1 247

00:00:00
Updated

// How It Works

How the System Analyses
Visitor Demographics

STEP 01

Camera Video Feed

Система підключається до існуючих IP-камер або CCTV та отримує відеопотік у реальному часі.

STEP 02

Face Detection

The AI neural network detects faces in the frame — even partial or masked ones — from up to 8 metres away.

STEP 03

Gender & Age Classification

The algorithm determines gender (male/female) and age group (6 ranges: under 12, 13-18, 19-25, 26-35, 36-55, 55+).

STEP 04

Reports & Dashboard

All data is aggregated into a convenient web dashboard with charts, Excel/PDF export, and automatic reports for any period.

// Use Cases

Where Visitor Counting
Systems Are Used

Shopping Malls & Retail Stores

Analysis потоку покупців за статтю та віком, оптимізація розкладки товарів, таргетовані рекламні кампанії.

Business Centers & Offices

Visitor tracking with demographics, zone utilisation analysis at different hours, and resource optimisation.

Public Spaces & Cities

Demographic monitoring of parks, squares, and transport hubs for urban infrastructure planning.

Media & Advertising Agencies

Вимірювання аудиторії рекламних носіїв, підрахунок охоплення за демографічними групами.

Hotels & HoReCa Venues

Analysis гостьового потоку, планування персоналу та меню залежно від демографічного профілю відвідувачів.

Exhibitions & Events

Accurate visitor counting with demographics for organiser reporting and event effectiveness evaluation.

// Real-Time Analytics

Ready-Made Reports &
Demographic Dashboard

The system automatically generates demographic reports: gender and age distribution, peak hours, weekly and monthly dynamics. Access via browser from any device.

Online dashboard with charts

Pie and bar charts of gender and age group distribution for any time period

Activity heat analysis

Peak hours and days per demographic group — for staffing and promotion planning

Automatic Email reports

Daily, weekly and monthly reports in PDF or Excel — delivered automatically by email

API for CRM/ERP integration

REST API to push data into your CRM, marketing platform or BI system

DEMOGRAPHIC ANALYTICS LIVE

60%

♂ Чол.

Gender split

Male60%

Female40%

Total today: 3 481

Age distribution

до 18

12%

19–25

24%

26–35

31%

36–45

20%

46–55

55+

—♂ 24р · Зона А

—♀ 31р · Зона Б

—♂ 45р · Зона А

—♀ 22р · Зона В

// Technical Advantages

Особливості сучасної
системи підрахунку

Detection in masks and glasses

The algorithm analyses additional features (head shape, posture) when the face is partially obscured.

Одночасна обробка багатьох камер

A single platform for an entire network of sites — retail chains, campuses, shopping centres.

No photo storage — GDPR compliant

The system analyses and discards images in real time, retaining only aggregated statistics.

Night-time & low-light operation

Camera IR mode ensures accurate analysis even in minimal lighting.

Unique visitor counting

The algorithm avoids double-counting the same person when they move between zones and cameras.

// Technical Specifications

Accuracy визначення статідо 96%

Accuracy визначення віку±3–5 р.

Frame processing time< 0.1 сек

Camera rangeдо 8 м

Number of camerasдо 1000

Ageових груп6 ranges

Night operationІЧ 0 лк

Photo storageNone (GDPR)

Warranty2 years

// Integration

Compatible With
Existing Infrastructure

The system connects to existing cameras and platforms without replacing equipment.

IP cameras: Hikvision, Dahua, Axis

VMS platforms: Milestone, Genetec

Telegram bot alerts

REST API & web dashboard

Корпоративні CRM/ERP

SQL databases & BI systems

Digital Signage & DOOH screens

Mobile monitoring app

// Why IK SCS

Our Experience in Numbers

10+

Years in the security systems market

500+

Completed projects in Kyiv

24/7

Technical support after installation

2 yr.

Official equipment warranty

// Our Process

How We Deliver Your Project

Заявка

Leave your contacts — we call back within 30 minutes

Аудит

Free visit to assess the site and existing cameras

Рішення

We develop a technical solution and commercial proposal

Монтаж

Turnkey installation, connection and configuration

Підтримка

Навчання персоналу, гарантія 2 years, підтримка 24/7

// FAQ

Frequently Asked Questions

How accurate is gender and age detection?+

Система досягає точності до 96% у визначенні статі та похибки ±3–5 років у визначенні вікової групи. Accuracy залежить від якості камери, кута зйомки та освітлення. У реальних умовах (навіть у масках і окулярах) показники залишаються на рівні 90–94%.

Are visitor photos stored?+

No. The system analyses images in real time and stores only aggregated statistics. Visitor photos are never retained, in full compliance with GDPR and Ukrainian data protection law.

Do I need to replace existing cameras?+

In most cases, no. The system works with most IP cameras at 2 MP or higher. During the free site visit our specialist will assess the existing equipment and advise on any upgrades needed.

What do the reports look like and where can I view them?+

Data is available via a web dashboard on any device, with gender and age charts, peak-hour graphs, and weekly trends. Automatic PDF or Excel reports are emailed daily, weekly, or monthly.

How much does the system and installation cost?+

The cost depends on the number of cameras, server or cloud deployment, and required integrations. A basic 1-2 camera system starts from UAH 15,000. Order a free site visit for an exact quote.

Can it integrate with our CRM or ERP?+

Yes. The system has a REST API to send demographic data to any external platform — CRM, ERP, Power BI, Google Sheets — plus direct SQL database connectivity.